We’re all wired for story.
Literally. Biologically. Neurologically.
Stories are the brain’s native language.
They bypass resistance, build trust, and drive belief.
Yet most leaders and salespeople are stuck using facts, data, and logic—and wondering why no one’s inspired to act.
In this keynote, Jeff unpacks the neuroscience of storytelling and shows your audience how to communicate in a way that activates the brain, earns trust, and drives action.
By the end of this keynote, attendees will have a new understanding of:
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Why stories work better than facts when it comes to influence
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How the brain processes narrative vs. data—and how to use both effectively
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The simple 3-part framework for telling stories that inspire belief and behavior
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How to use storytelling in leadership, sales, and everyday communication
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Why the best communicators don’t just inform—they transform
