What if you could read your customer’s mind? More importantly, what if you could communicate with them in a way that helps them think the exact thoughts that lead to change? In this program, Jeff takes audiences through an experiential journey around the latest research in human decision-making. Once we understand how our customers process information in order to make decisions, we can begin to craft and deliver messaging that is more impactful vs. antagonistic.
In addition, your audience will learn how to overcome barriers to change (for both you and your customer), the biology, psychology, and physiology of decision making, and walk away with a communication framework that will allow you to build trust faster and drive urgency to change in your customers!